Working with Dax has been nothing short of transformative for our brand. From the outset, Dax integrated seamlessly into our Senior internal creative team to spearhead a comprehensive rebranding initiative. His expertise extended beyond internal operations, as he orchestrated a strategic collaboration with an external team of consultants, driving a successful and cohesive brand relaunch.
Dax’s responsibilities evolved into the role of Creative Director, as we underwent a full-scale reimagining of our in-person retail locations. Through his deep connections within the art community, we were able to bring the unique café mural program to life. Dax curated and executed this campaign, creating a bold, unified visual identity that deeply resonated with our target audience and enhanced brand loyalty.
— Sarah Brown , VP Artigiano Brands

“An impressive side note: is that with only ten days out from the event the contracted venue went into a labour dispute and cancelled the contract. The Parade Agency and Kitchen Party team acted swiftly, and managed to move the event to rogers arena – with only ten days left! – and we were able to re-plan the entire event. We achieved an end result which was above and beyond expectations thanks to Parade and the Rogers Arena team. We love working with Raphaela and look forward to many years of continued success!”
— Stephen Leckie, Cofounder, Canada’s Kitchen Party

Collaborating with Dax for Porsche’s 75th anniversary celebration was an unparalleled experience. His ability to seamlessly align with Michelin to curate a truly exclusive, food and beverage-centric event exceeded even our most ambitious expectations.
Dax orchestrated a Michelin-starred, multi-restaurant lineup, crafting a bespoke, world-class experience that transcended anything our guests had ever encountered. Every detail was meticulously curated, delivering an extraordinary culinary journey that could not be replicated anywhere else. This event offered our guests an immersive, once-in-a-lifetime experience, while flawlessly embodying Porsche’s brand values. By blending the prestige of our automotive heritage with an extraordinary culinary showcase, Dax elevated the anniversary celebration, reaffirming Porsche’s place as an icon in the luxury space
— Adam Isman, Marketing Director, Porsche Richmond

“Our team approached Parade Agency with the task of refining our vision for Hotel Belmont, a redevelopment of a hotel property with a multi-hospitality concept in downtown Vancouver. Parade provided our group with a creative brief that gave a cohesive direction to steer our marketing strategy and concept. Parade's expertise and guidance allowed us to develop and perfect Hotel Belmont's unique and notable graphic identity and design.”
— Ted Wilkie, Hotel Belmont/At Home Hospitality

“We had the pleasure of working with Parade Agency on the development of our trade booth for the Lift & Co Vancouver 2020 Expo. We couldn’t have been more thrilled with the end product and the way the team brought our Solei, RIFF, and Good Supply brands to life at the show! Everything from ideation to development to execution was world class... kudos to Dax, Raphaela, Gabrielle, and the whole Parade team. We look forward to continue to build our relationship and our next project together.”
— Saw Tun, Senior Manager, Aphria Inc.

“Parade Agency curated the chefs and decor, and delivered the logistics for The Langley Auto Collection's inaugural Tour de Gourmet event. Dax and the Parade team succeeded in bringing Vancouver to Langley, allowing us to reward top clients with a special progressive dinner at multiple locations. We look forward to more success in the future with Parade.”
— Will Fong, The Langley Auto Collection

“Parade helped us execute our intended strategy flawlessly. We met (and exceeded) our KPIs, and were able to engage our target demographic in a meaningful and exciting way. We look forward to working with Parade Agency in the future.”
— Matthew Hehn, SWGS

“We thought we knew what to expect when we began The Deighton Cup project with Dax and the Parade team back in 2008... But we had no idea how big this event would eventually become! Not only has The Deighton Cup brought a huge crowd of newcomers to Hastings Racecourse–it’s helped remind past attendees of all the magic and excitement of the sport.”
— Chuck Keeling, Executive Vice President, Great Canadian Gaming Corporation

A creative agency specializing in experiential events, brand activations and creative concepts.