Dax Droski
An experienced, client-focused, entrepreneurial minded, brand builder
An experienced, driven, and resourceful business professional with a seasoned project portfolio. Keen eye for detail, proven selling abilities, exceptional networking and interpersonal skills, and a commitment to top-quality client relationships. 10 + years’ experience building brands from the ground up and leading senior level teams through collaboration and consensus building.
Professional
Experience
Mar 2013–Present
Parade Agency Inc.
Founder
Developed and executed multiple experiential activations, festivals, and creative concepts for clients across the country, totaling over $1,000,000 in annual sales regularly.
Ideated, produced, and executed a $100,000 + activation build out for a CPG brand in under one month; while remaining within budget and exceeding all stretch KPI’s.
Refined the vision for a new premium boutique hotel by developing a creative brief and brand identity that provided cohesive direction to steer marketing and concept strategy; ultimately becoming one of Vancouver’s premier nightlife destinations.
Reinvented a 20 + year beverage alcohol festival by leveraging strong industry relationships and successfully repositioning the brand identity which resulted in a 25% increase in overall revenue.
July 2007–Present
Deighton Cup Productions Inc.
Founder
Conceptualized and brought to life Vancouver’s premier social event and largest thoroughbred horse racing festival in Western Canada by engaging personal networks and key stakeholders in the Vancouver business community; now welcoming over 8000 guests annually.
Grew annual gross revenue to over $1,000,000 by developing strategic brand partnerships, unique corporate hosting programs, and multisegmented ticket sale campaigns.
Led a senior production team who oversaw all logistical operations for event, including negotiation with over 100 suppliers and vendors, 30 onsite brand activations, and a budget of over $500,000 annually.
Established and cultivated long-term relationships with key partners which led to a 50% increase in sponsor contributions in 2019.
Mar 2017–2018
Market Recon/Imperial Tobacco Ltd.
Contract Project Manager
Served as financial, sales, and marketing lead; managing a multimillion- dollar budget and overseeing the launch of a new CPG product.
Recruited, hired, and trained a CPG launch team of 10 staff members including brand ambassadors, graphic designers, and sales representatives; achieving all KPI’s and sales targets.
Led, organized, and executed a 25-person influencer excursion to Tokyo; introducing and immersing CPG brand and products into foreign culture and ultimately expanding market share.
Feb 2010–Feb 2017
Cocktails & Canapés Catering + Events
Founder & Director of Business Development
Established Cocktails & Canapés as a major contender in Vancouver’s Catering Business by leveraging networks and developing long-term partnerships with festivals and events around the city, including TedX, Vancouver Pride, Diner En Blanc, & Pemberton Music Festival.
Disrupted local catering community by introducing a modern concept and brand which integrated current hospitality trends and industry norms.
Engineered the growth of the company in a highly competitive marketplace by driving sales to over $3,000,000 in just under three years.
Pioneered, financed and built a commercial commissary facility space to be used primarily as a rental kitchen for community start-ups and small businesses; which acted as a secondary source of revenue.
Feb 2005–Sep 2014
This Is Blueprint, Vancouver
Director of Business Development
Accrued an annual sales rate of $500,000 in non-traditional revenue through strategic relationships with corporate clients including an offsite catering service.
Managed a marketing budget of over $500,000 while attaining desired sales targets.
Developed new restaurant, retail, and nightclub concepts from creation to execution; totalling to 13 new brands.
Planned and executed multiple private and public functions for groups ranging from 50-1000 people.
Education
2001–2005
Capilano University
Bachelors Degree Of Business Administration
2001–2004
Capilano University
Advanced Three Year Marketing Management Program
Organization
2012–Present
The Vancouver Club
Member In Good Standing
Skills
Strategic Planning
Project Management
Negotiation
Brand Creation & Management
Interpersonal Skills
Leading & Motivating Teams